Online advertising advice for freelancers, businesses and agencies
Hands-on guides for running your campaigns, getting data you can trust and spending less time on reports.
Google Ads for landscapers in France: cost per client in 2026
Google Ads for landscapers in France: a “landscaper” click tops out at €2.63, a “gardener quote” click at €4.94. October 2026 bids and cost per client.
Read article →How to fix Google Ads login problems
Google Ads sends you to sign-up, or an old agency still holds your account? The three causes of lost access, and how to get your Google Ads account back.
Read article →How to choose a PPC agency
How to choose a PPC agency: four pieces of proof to ask for before you sign, from who does the work and the audit to the promises and how you check the work.
Read article →Google Ads news: September 2026
AI Max switched itself on in your campaigns, language targeting left the Search Network, and version 25.2 of the API hints at what comes next.
Read article →5 steps to build your conversion funnel
A conversion funnel is something you measure, not something you draw. The 5 steps to build one, count every stage and find where your visitors drop off.
Read article →How to make Google Ads lead generation work
Google Ads generates leads easily, and that's the problem: it optimizes for the submitted form, not the signed client. Here's how to teach it the difference.
Read article →Google Ads for dentists in France: cost per patient in 2026
Google Ads for dentists in France: a “dentist” click costs €1.47 and brings a €23 visit, a “dental implant” click €1.63 and a €2,000 quote. The breakdown.
Read article →What is a good ecommerce conversion rate?
The average ecommerce conversion rate hovers around 2%, but the most-cited benchmarks contradict each other by a factor of four. Here's how to work out yours.
Read article →Google Ads for electricians in France: cost per client in 2026
Google Ads for electricians, measured in France in August 2026: an emergency click climbs to €19.57, while a renovation click tops out at €4.93.
Read article →How much do YouTube ads cost in 2026?
Cost per view, CPM, starting budget: what a YouTube campaign in Google Ads actually costs, and how to turn those rates into a cost per customer.
Read article →Google Ads news: August 2026
Merchant Center recalculated your reports back to July 1, the Google Ads homepage moved to AI-generated insights, and target bidding switched on August 17.
Read article →Google Ads for veterinarians in France: cost per client in 2026
Google Ads for veterinarians in France, from French Keyword Planner data: the "vet open Sunday" click hits €61, more than a visit. And what the law bans.
Read article →How to find clients in France: 10 free and paid ways
Ten ways to find clients in France, each priced on French data: from a free Google Business Profile to the €2,220 a real estate deal can cost to win.
Read article →How to link Google Business Profile to Google Ads
Your Google Business Profile feeds your ads without you knowing it. Here's how to link it to Google Ads, and why the link so often gets stuck.
Read article →Google Ads for auto repair in France: cost per client in 2026
Google Ads for auto repair shops, measured in France: €1 clicks on local searches, €8 on windshields, and a 201,000-search query the law bars you from.
Read article →Google Ads for movers in France: cost per client in 2026
Measured in France: two moving queries have the same volume, and one is worth three times the other. The August 2026 bids, and seasonality month by month.
Read article →Microsoft Advertising in France: how big is Bing?
Everyone quotes Bing's 5% share of search in France. It's accurate and misleading: on desktop, the network Microsoft sells in France is closing in on 20%.
Read article →Which Google Display Network placements should I exclude?
Display campaigns are moving to Demand Gen, but the network stays. What survives the switch lives at the account level, and almost nobody uses it.
Read article →Google Ads for accountants in France: cost per client in 2026
Google Ads for accountants in France, from French Keyword Planner data: a €10 bid that would sink a restaurant is routine here, and one number decides if it pays.
Read article →Google Ads billing in France: payments, invoices and VAT
How Google Ads billing works for a French account: why you're charged several times a month, where the real invoice is, and why it shows no VAT.
Read article →How to make bulk changes in Google Ads Editor
Google Ads Editor makes bulk changes to your campaigns offline. Here's the time it saves you, and the two situations where it quietly erases your work.
Read article →Google Ads campaign example with real numbers
A locksmith campaign built in front of you, with the real volumes and bids pulled from Keyword Planner for France. Structure, ads, negative keywords, budget.
Read article →What changed with Google Ads target CPA on August 17?
Since August 17, Google steers budget-limited campaigns toward their target. The ones beating it lose ground. The four options, and how to choose between them.
Read article →Google Ads for contractors in France: cost per client in 2026
Google Ads for contractors, measured in France in August 2026: bids from €1 for a tiler to €16 for a locksmith, and what a signed job really costs.
Read article →How to improve your Google Ads conversion rate
A rising conversion rate isn't necessarily good news: you can push it up by winning customers or by cutting traffic. Here's how to tell which one you did.
Read article →Which Google Ads metrics should I track?
Which Google Ads metrics to track, what value is normal, which ones mislead you, and how many conversions it takes before a number means anything.
Read article →Google Ads for restaurants in France: cost per customer in 2026
Measured in France, the median restaurant bid stays under €1, twelve times less than home repair. August 2026 data, the real cost per cover, and when it pays off.
Read article →How to set up a Google Shopping campaign in 2026
Standard Shopping or Performance Max: which type to create, with what budget and which catalog. The prerequisites, the real setup path, and the early mistakes.
Read article →How to manage Google Ads campaigns
How to manage Google Ads week by week: what to check, in what order, how long it takes, and the thresholds that tell you when stepping in is justified.
Read article →The complete Google Ads guide for 2026
A complete Google Ads guide: how the auction works, the settings that matter, how to launch without burning your budget, and what you can safely ignore.
Read article →Is Google Ads certification worth it?
Free, valid for one year, earned in 75 unproctored minutes: what the Google Ads certification really proves, and what a client should check on top of it.
Read article →Google Ads for real estate in France: cost per client in 2026
French Keyword Planner data: in real estate, the cheapest click is the one that will never land you a listing. What each search costs, and when it pays off.
Read article →Which Google Ads audience targeting should I use?
Which Google Ads audience targeting fits your campaigns? Seven types of segments, and the one setting almost everyone gets wrong: Targeting or Observation.
Read article →Is Google consent mode mandatory?
Not by law, and not everywhere: Google requires consent signals for EEA traffic, or you lose remarketing and some conversions. What to send, and how.
Read article →Google Ads for lawyers in France: cost per client in 2026
Google Ads for lawyers in France, from French Keyword Planner data: the bid swings with your practice area. What it really costs, and what fees make it pay.
Read article →How to fix a Google Merchant Center suspension
A Merchant Center suspension gets fixed in a specific order. The real reasons, the review process, and the mistake that stretches out the wait every time.
Read article →Google Ads for plumbers in France: cost per client in 2026
Google Ads for plumbers, measured in France in August 2026: bids from €4.80 in Lyon to over €45 in Paris, the real cost of a client, and the break-even point.
Read article →Is Google Ads free to use?
Is Google Ads free? The account costs nothing, the clicks do. Here's what's really on offer: the new-account credit, Ad Grants and free product listings.
Read article →Why is my Google Ads not working?
A campaign that isn't serving and a campaign that serves without converting are two different problems. Here's the full diagnosis, in the order to run it.
Read article →What is a Google Ads Demand Gen campaign used for?
A Demand Gen campaign creates demand instead of capturing it, and that's why your CPA misjudges it. What it's really for, and who it isn't for.
Read article →Google Ads news: July 2026
Google Ads news for July 2026: what changes with target bidding on August 17, API version 25, and a Dynamic Search Ads migration pushed back to 2027.
Read article →How to read Google Keyword Planner search volume
Google Keyword Planner shows search volume as ranges, not exact figures, and its top of page bid isn't a cost per click. Here's how to read it without being misled.
Read article →SEO vs PPC: which is better?
What's the difference between SEO and PPC, and which is better? The answer comes keyword by keyword: here's the math to run before you spend a single dollar.
Read article →How to set up a Google Ads campaign
Where to start when you set up a Google Ads campaign: the account, the mode, the real order of the settings, and the two choices you can't undo afterward.
Read article →What is Google Merchant Center and how does it work?
Google Merchant Center sends your catalog to Google but serves no ads on its own. How to link it to Google Ads, and why your products get disapproved.
Read article →Google Ads conversion tracking with Google Tag Manager
Creating a Google Ads conversion tag in Google Tag Manager isn't enough: without the foundation tag set up before it, Google Ads loses part of your conversions.
Read article →What does it mean to be a Google Partner agency?
The Google Partner agency badge rests on three criteria Google publishes. None of them measures the results delivered for clients. What it's really worth.
Read article →How do Google Ads keyword match types work?
Brackets, quotes, broad match: Google Ads keyword match types don't decide which keyword triggers your ad. Here's the rule Google actually applies.
Read article →How much does a Google Ads consultant cost?
Day rate, flat fee or a share of your budget: in France, Google Ads consultant rates vary threefold. What those numbers hide, and what to ask before you sign.
Read article →How long is the Google Ads learning phase?
Google doesn't say fourteen days, it says up to 50 conversions or three conversion cycles. How long the Google Ads learning phase really lasts, and when to act.
Read article →How much does Google Ads cost?
The average cost per click tells you nothing about the real price. What Google Ads costs once you add up media, management and wasted budget: the three layers.
Read article →Is Google Ads training worth paying for?
Google Ads training costs €0 to €2,000 in France. Yet the best course is free, and what you'll need next isn't another class but practice on your own account.
Read article →Is a Google Ads agency worth it?
A Google Ads agency takes 10 to 20% of your budget, or €500 to €3,000 a month in France. The math nobody does: the budget at which it pays for itself.
Read article →How many headlines do responsive search ads need?
Google shows at most three of your fifteen headlines at the top of a responsive search ad. How many to really write, when to pin, and how to read the asset report.
Read article →Google Ads account structure: how many campaigns
Google Ads account structure isn't housekeeping: every extra campaign splits your conversions and starves Smart Bidding. Here's the method I use.
Read article →How much traffic do you need for Google Ads remarketing?
Google now asks for just 100 active users over 30 days to serve remarketing, on every network. The real threshold, and the trap hidden in older lists.
Read article →Which Google Ads extensions should I use?
Google Ads extensions, now called assets, feed your Ad Rank for free. Which ones to pick, and why it's Google, not you, that decides which ones show.
Read article →What is the best Google Ads bidding strategy?
The right Google Ads bidding strategy isn't a matter of taste: it depends on your conversion volume. The staircase to follow, and the 15-conversion myth.
Read article →Is Google AI Max replacing Dynamic Search Ads?
No, Dynamic Search Ads don't die in September 2026: Google pushed the switch back to February 2027. What AI Max really changes, and how to stay in control.
Read article →What is the minimum Google Ads budget?
Your minimum Google Ads budget can be calculated: 30 times your CPA. The 30 comes from Google; the floor I derive from it is mine. Here's why it holds.
Read article →Why does the Google Ads search terms report hide queries?
The Google Ads search terms report doesn't show everything: Google hides part of it. Where to find the hidden queries, what to exclude, and what to keep.
Read article →How do Google Ads negative keywords work?
A badly set negative keyword blocks nothing, or blocks too much. Match types, levels (account, campaign, ad group) and the habit that stops wasted spend.
Read article →How to optimize Performance Max campaigns
Performance Max isn't the black box people think. What the AI decides, what you really control, and how to optimize it with the channel performance report.
Read article →What is a good ROAS for Google Ads?
What is a good ROAS for Google Ads? One that clears your break-even, which depends on your margin. How to calculate both, and the levers to improve it.
Read article →Google Ads Quality Score explained
Your Google Ads Quality Score isn't a number to push up: it's a diagnosis. Read its 3 components and fix the right one to bring your CPC down.
Read article →What is a Google Ads manager account used for?
A Google Ads manager account (MCC) brings all your accounts under a single sign-in. What it does, what it doesn't do, and where to start each week.
Read article →How to optimize Google Shopping campaigns
How to optimize Google Shopping campaigns: find out whether the feed, the structure, or bidding is holding you back, then fix things in the right order.
Read article →Google Ads audit checklist
Most Google Ads audit checklists tell you what to check, not in what order or at what threshold it becomes a problem. Here's the full method, layer by layer.
Read article →Why is my Google Ads CPA going up?
A cost per acquisition creeping up goes unnoticed for weeks. Here are the causes, the signals to watch, and how to act before it gets expensive.
Read article →How to check Google Ads conversion tracking
Badly configured Google Ads conversion tracking skews your bidding without any warning. The 6 settings to check so you know whether your data deserves your trust.
Read article →How to automate Google Ads client reports
Client reporting eats hours every month without earning a dime. Here's how agencies automate their Google Ads client reports and make them clearer along the way.
Read article →