Zeo, the Google Ads assistant that knows your accounts

It analyzes your campaigns, answers your questions in plain English and suggests concrete actions for your account.

A conversation with Zeo in Pulzeo: asked “which is my best campaign?”, it separates the best cost per acquisition from the campaign that brings profitable volume, puts numbers on both and their trend, then offers to dig into the keywords.
Best cost$18 per lead
Zeo answering “what can I optimize?”: it points to the campaign analysis, then notes on its own that the Profitability pillar sits at 50 out of 100 for lack of a target acquisition cost, with the account’s numbers to back it.

Ask the way you’d ask a colleague

“Why did my cost per lead go up this week?” or “which keywords should I add?”: Zeo answers by looking at your real data, not by reciting generalities. It knows the details because it has read your account.

  • Answers quote your numbers, over the period you’re looking at.
  • The wording adapts to your level, with no agency jargon.
Example: a woodworking business over 30 days : Your campaigns and their costs, read ; The queries actually typed, read ; Your budgets and how they’re used, read ; The change history, read ; Your type of business, read. Five sources read before the first sentence of the answer.

It reads your data before answering

Zeo has access to your campaigns, your search terms, your budgets, your change history and the business profile you filled in. That’s what separates a useful answer from advice you could find anywhere online.

  • It sees the queries people actually typed, not only your keywords.
  • It knows the account’s history: what changed, and when.

What Zeo can do

  • Analyze an account

    It reads the data, writes a summary in plain English, rates the account’s health and lists what works as well as what needs fixing.

  • Rank the fixes

    Every recommendation carries its expected gain and the effort it takes, so you know where to start.

  • Explain step by step

    Where to go in Google Ads, what to click, in what order. A beginner can apply a recommendation they would never have found alone.

  • Suggest keywords and ads

    Zeo offers keyword ideas with their real volumes, plus headlines and descriptions grounded in what you actually sell.

  • Say what’s working

    It puts numbers on your strengths. A tool that only shows problems ends up discouraging rather than helping.

  • Remember the account

    Zeo knows your past analyses and the changes recorded on the account, and they stay available at any time.

14-day free trial

Ask your first question

Connect a Google Ads account and get an answer backed by your numbers in seconds. No credit card required. Cancel anytime.

A question to Zeo and its answer: a campaign’s cost per lead, how far it is from the account’s target and how it changed since the previous period.
An account analysis written by Zeo: the verdict “Critical”, three paragraphs naming the campaigns at fault and putting numbers on the rise in cost per lead, then the account’s strengths.
Actions suggested6

Zeo writes your account’s diagnosis

You get a read of your account: what’s going well and what needs work. You get the reason behind every observation, the verdict that sums it up, and an action plan. It’s what you’d get from a consultant, except it’s ready in minutes.

The strengths Zeo found : Conversion rate 5.2%, above the account average ; Brand campaign $3.90 / lead, the most profitable ; Mobile 61% of leads, +9 pts in 90 days ; Budget used 97%, no dollar left idle.

Zeo also points out what works

No account is entirely broken. Zeo surfaces your strengths with their numbers, so you know what to build on as much as what to fix. It’s also how you make progress without losing heart.

Who does what. What Zeo does : It changes budgets and target ROAS or CPA, pauses campaigns, adds negative keywords. ; It shows the current value and the new one before you confirm. ; It lets you restore the previous setting.. What it doesn’t do : It never touches anything without your confirmation. ; It doesn’t create campaigns on your behalf. ; On risky changes, it hands you the instructions instead..

Zeo changes nothing without your confirmation

For the fixes it can make itself, it shows the current value and the new one before acting, and you confirm. On everything else, it hands you the instructions and you keep control.

  • No change is made without your approval.
  • You can roll back every action that was applied.

Questions about Zeo

Can Zeo change my Google Ads account?

Only after you confirm, and only on a short list of safe fixes: daily budget, target ROAS or CPA, pausing, negative keywords. Everything else is explained step by step so you can do it yourself.

What does Zeo base its answers on?

On the real data in your Google Ads accounts: campaigns, spend, conversions, the search terms people typed, budgets, bids, change history, plus the business profile you filled in. It never answers in general terms: every answer is grounded in your own numbers.

Do I need to know Google Ads to talk to it?

No. You ask the question the way you would say it out loud to a consultant. The answer comes back in plain English, without jargon, so anyone on the team can act on it.

How many questions can I ask?

Up to five a day on the Individual plan. As many as you like on Business and Agency, where it’s your assistant around the clock.

Is my data used to train a model?

No. Your data is used to answer your questions and produce your analyses, nothing else. The details are in our privacy policy.

Your Google Ads copilot is ready.

Zeo will analyze your accounts, quickly spot the optimizations that matter and prepare your client reports.

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  • 14-day free trial
  • No credit card required
  • Cancel in one click
Zeo inviting you to get started