For businesses

Run Google Ads without being an expert, and without paying an agency

Zeo analyzes your account and tells you what’s wrong and how to fix it. You see what your budget brings in before the invoice tells you.

Zeo, the Pulzeo mascot, in a small business office, a hand on a desk phone, in front of the week’s schedule on a whiteboard and a laptop open on a contact form.
Example: a software company, 30 days : Demo requests 64, +11% ; Cost per request $78, -9% ; Spend $4,980, +2% ; Needs attention 2, out of 7. These metrics match the line of business you set.

A qualified lead, not one more click

In B2B or in services there’s no shopping cart, and the sales cycle runs for weeks. What counts is the cost per lead, the volume you need to sustain, and the share that actually closes. You set your line of business, and the metrics line up with it.

What Pulzeo takes on. What you no longer have to do : Analyze the account and write down what’s wrong ; Work out which fix to apply first ; Keep an eye on a runaway budget ; Lay the numbers out for management. What stays with you : Your sales strategy and the offers to push ; Writing the landing pages you send traffic to ; The final call on every suggested action.

The expert you’re not going to hire

An in-house specialist costs a salary, an agency costs a monthly retainer, and your needs may justify neither. Zeo analyzes the account, writes the diagnosis and suggests the fixes. It doesn’t do everything, and it’s worth knowing what it leaves to you.

What Pulzeo replaces

  • The consultant you call once a quarter

    The diagnosis is written, dated and available when you need it, not when a slot opens up in someone’s calendar.

  • Tutorials that contradict each other

    Every recommendation spells out the steps in your account, matched to your campaign type. No more choosing between three blog posts or videos.

  • The tracking spreadsheet

    Cost per lead, volume, trend: the numbers are up to date with no export and no monthly copy-paste.

  • Depending on an outside provider

    Your team understands what’s happening on the account. Switching agencies, or going without one, stops being a leap in the dark.

  • The account’s memory

    What was changed, when and why stays available. When the person who ran it leaves, the history stays.

  • The audit you order once things have gone wrong

    The account is reviewed every day, not once a year when the numbers have already slipped. You hear about it as soon as there are improvements to make.

14-day free trial

Take back control

Connect your account and replace an outside provider from day one. No credit card required. Cancel anytime.

An office lit by a wide window, one workstation in the foreground and two more lined up at the back.
Example: the month’s questions : What does each lead cost us? : At the top of the report, with the change from last month ; Why did it go up in June? : In the written analysis, campaign by campaign ; What do we do next month? : In the action plan, ranked by expected gain.

Know what it returns, without building a spreadsheet

The account spends every day, and the same question comes back every month: is this working? The report gives the acquisition cost, how it changed and what explains the gaps, in a document anyone can read without ever opening Google Ads.

An expanded recommendation on a lead generation account: the finding with its numbers, the three numbered steps, the warning to raise it in stages and the button to apply it in Google Ads.

Build the skills, stay in control

Every recommendation explains the why before the how. Your team learns by doing, stays in control of acquisition, and stops depending on an outside provider to understand what’s happening on its own account.

  • The reasoning is spelled out, not only the instruction.
  • Steps are numbered and match the campaign type.
The Monday email: the week’s spend, conversions and cost per acquisition, each compared with the previous week, and a button through to the dashboard.

Nobody keeps Google Ads open all day

That’s what a team with other work to do looks like. A runaway budget or a climbing cost per lead reaches you the same morning, so you don’t find out on the invoice or at the next meeting.

  • Critical alerts by email, the day the problem appears.
  • A summary of the account every Monday.

Questions from businesses

Do we need a Google Ads specialist on the team?

No, that’s exactly the use case. Analyses are written in plain English and every action spells out the steps. Someone in marketing who isn’t an expert can run the account.

How much time does it take?

Mainly one pass through the action plan each week, starting with the quick wins. Alerts cover anything urgent in between.

Does it work for B2B, with its long sales cycles?

Yes. You set the account’s line of business, and the metrics line up with it: cost per lead rather than ROAS, appointments booked rather than shopping carts. Zeo’s analyses follow the same logic.

Can several people have access?

Yes, on the Agency plan: you invite your colleagues and each one gets a role that sets what they see and what they can change. On the Individual and Business plans, the account stays with a single user.

What if we already work with an agency?

Pulzeo can replace one, but nothing forces you to choose. Plenty of teams use it to understand what’s being done on their account and to ask their provider better questions, with numbers to back them.

What if the person running the account leaves?

Past analyses, dated changes and notes stay in Pulzeo. Whoever takes over the account can see what was done and why, instead of starting from a Google Ads interface with no context.

Your Google Ads copilot is ready.

Zeo will analyze your accounts, quickly spot the optimizations that matter and prepare your client reports.

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  • No credit card required
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