Tools
Free calculators
Simple calculators for the decisions you make about your campaigns: profitability, budget, cost per acquisition. Free, no sign-up, instant results.
ROAS calculator
Calculate your return on ad spend and see at a glance whether your campaigns are profitable.
CPA calculator
Calculate your cost per acquisition and the highest CPA your margin can support.
Ad budget calculator
Estimate the budget you need to hit a conversion target, based on your cost per click and conversion rate.
Break-even calculator
Use your margin to find the minimum ROAS and maximum CPA that keep you profitable.
Conversion rate calculator
Calculate your conversion rate and how many clicks you need to hit a target.
CPM, CPC and CTR calculator
Get your CPM, CPC and CTR all at once from your impressions, clicks and spend.
Max bid calculator (max CPC)
Find the highest cost per click you can pay based on your target CPA and conversion rate.
Customer lifetime value (LTV) calculator
Estimate what a customer is worth over their lifetime and how much you can spend to acquire one.
Why these calculators?
Running a campaign means making trade-offs with numbers: how much you can pay for an acquisition, what ROAS you need to be profitable, what budget it takes to hit your target. These calculators answer in seconds, with no spreadsheet or formula to remember.
Each one also shows the point where you start losing money, based on your own margin. So you can decide fast, on your own numbers rather than a figure you found online.