Keywords and PPC

Paid search and keywords: queries, match types, account structure and the basics of PPC.

Filter by

Keywords and PPCAugust 3, 2026 · 11 min

How to read Google Keyword Planner search volume

Google Keyword Planner shows search volume as ranges, not exact figures, and its top of page bid isn't a cost per click. Here's how to read it without being misled.

Read article →

Keywords and PPCAugust 2, 2026 · 9 min

SEO vs PPC: which is better?

What's the difference between SEO and PPC, and which is better? The answer comes keyword by keyword: here's the math to run before you spend a single dollar.

Read article →

Keywords and PPCJuly 28, 2026 · 10 min

How do Google Ads keyword match types work?

Brackets, quotes, broad match: Google Ads keyword match types don't decide which keyword triggers your ad. Here's the rule Google actually applies.

Read article →