Category
Tools and comparisons
Google Ads tool comparisons and alternatives: what’s worth it, for whom, and at what price.
How to choose a PPC agency
How to choose a PPC agency: four pieces of proof to ask for before you sign, from who does the work and the audit to the promises and how you check the work.
Read article →Microsoft Advertising in France: how big is Bing?
Everyone quotes Bing's 5% share of search in France. It's accurate and misleading: on desktop, the network Microsoft sells in France is closing in on 20%.
Read article →Google Ads billing in France: payments, invoices and VAT
How Google Ads billing works for a French account: why you're charged several times a month, where the real invoice is, and why it shows no VAT.
Read article →How to make bulk changes in Google Ads Editor
Google Ads Editor makes bulk changes to your campaigns offline. Here's the time it saves you, and the two situations where it quietly erases your work.
Read article →Is Google Ads certification worth it?
Free, valid for one year, earned in 75 unproctored minutes: what the Google Ads certification really proves, and what a client should check on top of it.
Read article →What does it mean to be a Google Partner agency?
The Google Partner agency badge rests on three criteria Google publishes. None of them measures the results delivered for clients. What it's really worth.
Read article →How much does a Google Ads consultant cost?
Day rate, flat fee or a share of your budget: in France, Google Ads consultant rates vary threefold. What those numbers hide, and what to ask before you sign.
Read article →Is Google Ads training worth paying for?
Google Ads training costs €0 to €2,000 in France. Yet the best course is free, and what you'll need next isn't another class but practice on your own account.
Read article →Is a Google Ads agency worth it?
A Google Ads agency takes 10 to 20% of your budget, or €500 to €3,000 a month in France. The math nobody does: the budget at which it pays for itself.
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