Category
Costs and budgets
What Google Ads really costs and what budget to plan for: cost per click by industry, customer acquisition cost, break-even.
Google Ads for contractors in France: cost per client in 2026
Google Ads for contractors, measured in France in August 2026: bids from €1 for a tiler to €16 for a locksmith, and what a signed job really costs.
Read article →Google Ads for restaurants in France: cost per customer in 2026
Measured in France, the median restaurant bid stays under €1, twelve times less than home repair. August 2026 data, the real cost per cover, and when it pays off.
Read article →Google Ads for real estate in France: cost per client in 2026
French Keyword Planner data: in real estate, the cheapest click is the one that will never land you a listing. What each search costs, and when it pays off.
Read article →Google Ads for lawyers in France: cost per client in 2026
Google Ads for lawyers in France, from French Keyword Planner data: the bid swings with your practice area. What it really costs, and what fees make it pay.
Read article →Google Ads for plumbers in France: cost per client in 2026
Google Ads for plumbers, measured in France in August 2026: bids from €4.80 in Lyon to over €45 in Paris, the real cost of a client, and the break-even point.
Read article →Is Google Ads free to use?
Is Google Ads free? The account costs nothing, the clicks do. Here's what's really on offer: the new-account credit, Ad Grants and free product listings.
Read article →How much does Google Ads cost?
The average cost per click tells you nothing about the real price. What Google Ads costs once you add up media, management and wasted budget: the three layers.
Read article →What is the minimum Google Ads budget?
Your minimum Google Ads budget can be calculated: 30 times your CPA. The 30 comes from Google; the floor I derive from it is mine. Here's why it holds.
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