Category
Optimization and management
Running your Google Ads campaigns day to day: CPA, bidding, budget, Performance Max, managing multiple accounts.
Google Ads for landscapers in France: cost per client in 2026
Google Ads for landscapers in France: a “landscaper” click tops out at €2.63, a “gardener quote” click at €4.94. October 2026 bids and cost per client.
Read article →Google Ads for dentists in France: cost per patient in 2026
Google Ads for dentists in France: a “dentist” click costs €1.47 and brings a €23 visit, a “dental implant” click €1.63 and a €2,000 quote. The breakdown.
Read article →Google Ads for electricians in France: cost per client in 2026
Google Ads for electricians, measured in France in August 2026: an emergency click climbs to €19.57, while a renovation click tops out at €4.93.
Read article →How much do YouTube ads cost in 2026?
Cost per view, CPM, starting budget: what a YouTube campaign in Google Ads actually costs, and how to turn those rates into a cost per customer.
Read article →Google Ads for veterinarians in France: cost per client in 2026
Google Ads for veterinarians in France, from French Keyword Planner data: the "vet open Sunday" click hits €61, more than a visit. And what the law bans.
Read article →How to find clients in France: 10 free and paid ways
Ten ways to find clients in France, each priced on French data: from a free Google Business Profile to the €2,220 a real estate deal can cost to win.
Read article →How to link Google Business Profile to Google Ads
Your Google Business Profile feeds your ads without you knowing it. Here's how to link it to Google Ads, and why the link so often gets stuck.
Read article →Google Ads for auto repair in France: cost per client in 2026
Google Ads for auto repair shops, measured in France: €1 clicks on local searches, €8 on windshields, and a 201,000-search query the law bars you from.
Read article →Google Ads for movers in France: cost per client in 2026
Measured in France: two moving queries have the same volume, and one is worth three times the other. The August 2026 bids, and seasonality month by month.
Read article →Which Google Display Network placements should I exclude?
Display campaigns are moving to Demand Gen, but the network stays. What survives the switch lives at the account level, and almost nobody uses it.
Read article →Google Ads for accountants in France: cost per client in 2026
Google Ads for accountants in France, from French Keyword Planner data: a €10 bid that would sink a restaurant is routine here, and one number decides if it pays.
Read article →Google Ads campaign example with real numbers
A locksmith campaign built in front of you, with the real volumes and bids pulled from Keyword Planner for France. Structure, ads, negative keywords, budget.
Read article →What changed with Google Ads target CPA on August 17?
Since August 17, Google steers budget-limited campaigns toward their target. The ones beating it lose ground. The four options, and how to choose between them.
Read article →How to manage Google Ads campaigns
How to manage Google Ads week by week: what to check, in what order, how long it takes, and the thresholds that tell you when stepping in is justified.
Read article →Which Google Ads audience targeting should I use?
Which Google Ads audience targeting fits your campaigns? Seven types of segments, and the one setting almost everyone gets wrong: Targeting or Observation.
Read article →Why is my Google Ads not working?
A campaign that isn't serving and a campaign that serves without converting are two different problems. Here's the full diagnosis, in the order to run it.
Read article →What is a Google Ads Demand Gen campaign used for?
A Demand Gen campaign creates demand instead of capturing it, and that's why your CPA misjudges it. What it's really for, and who it isn't for.
Read article →How to set up a Google Ads campaign
Where to start when you set up a Google Ads campaign: the account, the mode, the real order of the settings, and the two choices you can't undo afterward.
Read article →How long is the Google Ads learning phase?
Google doesn't say fourteen days, it says up to 50 conversions or three conversion cycles. How long the Google Ads learning phase really lasts, and when to act.
Read article →How many headlines do responsive search ads need?
Google shows at most three of your fifteen headlines at the top of a responsive search ad. How many to really write, when to pin, and how to read the asset report.
Read article →Google Ads account structure: how many campaigns
Google Ads account structure isn't housekeeping: every extra campaign splits your conversions and starves Smart Bidding. Here's the method I use.
Read article →How much traffic do you need for Google Ads remarketing?
Google now asks for just 100 active users over 30 days to serve remarketing, on every network. The real threshold, and the trap hidden in older lists.
Read article →Which Google Ads extensions should I use?
Google Ads extensions, now called assets, feed your Ad Rank for free. Which ones to pick, and why it's Google, not you, that decides which ones show.
Read article →What is the best Google Ads bidding strategy?
The right Google Ads bidding strategy isn't a matter of taste: it depends on your conversion volume. The staircase to follow, and the 15-conversion myth.
Read article →Is Google AI Max replacing Dynamic Search Ads?
No, Dynamic Search Ads don't die in September 2026: Google pushed the switch back to February 2027. What AI Max really changes, and how to stay in control.
Read article →How do Google Ads negative keywords work?
A badly set negative keyword blocks nothing, or blocks too much. Match types, levels (account, campaign, ad group) and the habit that stops wasted spend.
Read article →How to optimize Performance Max campaigns
Performance Max isn't the black box people think. What the AI decides, what you really control, and how to optimize it with the channel performance report.
Read article →What is a Google Ads manager account used for?
A Google Ads manager account (MCC) brings all your accounts under a single sign-in. What it does, what it doesn't do, and where to start each week.
Read article →Why is my Google Ads CPA going up?
A cost per acquisition creeping up goes unnoticed for weeks. Here are the causes, the signals to watch, and how to act before it gets expensive.
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