Campaigns

Click “Campaigns” in the sidebar. You get the selected account’s campaigns for the selected period, with their metrics. Summary cards at the top show the totals: active campaigns, spend, conversions and cost per acquisition.

Use the status filter above the table to show only active, paused or removed campaigns. By default, the “All” view shows active campaigns and tucks the others into collapsed sections. That keeps the list short.

Yes. When the account has several campaign types (Search, Display, Performance Max, and so on), a type filter appears. Select a type to show only those campaigns. It works together with the status filter.

Open the “All campaigns” picker above the table and choose the campaign you want. The table then narrows to that campaign. Go back to “All campaigns” to show everything again.

Click “Compare campaigns”, then check the campaigns you want side by side (2 to 5, depending on your screen size). A panel shows them next to each other with their metrics and a chart. Click “Exit comparison” to go back to the normal view.

These cards point out active campaigns worth a look, such as ones that spend without converting or whose cost per acquisition is climbing. Each card explains the problem and takes you straight to the campaign details. It’s a good place to start when setting priorities.

Click a campaign in the table, or an insight card, to open its detail page. You’ll find its metrics, its settings and a way to drill down into its ad groups, ads and keywords. The “Back to campaigns” button takes you back to the list.

It shows the campaign’s key metrics for the period with a chart, then its settings (type, bid strategy, target CPA or ROAS, start date), its conversion goals and its location targeting. Tabs at the bottom let you drill down further. Everything is adapted to the account’s business type.

They let you drill into the campaign’s structure: “Ad groups”, “Ads” and “Keywords” for standard campaigns. For a Performance Max campaign, you get “Asset groups” instead. That way you can go from the big picture to the details without getting lost.

On the campaign detail page, click “Analyze campaign” at the top right and confirm. Zeo reviews the campaign and gives you a clear assessment with next steps. You’ll then find the results under Optimizations.

Each campaign shows its metrics for the period and a trend pill comparing them with the previous period: green when the change is good, red when it isn’t. That way you can quickly spot which campaigns are improving or slipping.

Open the campaign, then the “Asset groups” tab. You’ll see each group with its spend, sales and ad strength. Click a group to open it: its products on one side, its assets on the other (headlines, descriptions, images, videos), with the status of each.

Because Google doesn’t share it. No tool can tell you which headline performed best in a Performance Max campaign: that data isn’t in the Google Ads interface or in anything Google makes available. What you can see, and what Pulzeo shows you, is what’s serving and what isn’t: an asset that’s disapproved, under review or removed.

Because a Performance Max campaign doesn’t only serve product ads. Part of the budget goes to YouTube, Display, Discover and Gmail, where Google doesn’t tie spend to any product. Pulzeo shows you how much actually goes through product listings, so the gap doesn’t look like missing data.

It’s the rating Google gives based on how rich your asset group is: the more varied headlines, descriptions and images you add, the better it gets. It affects how your ads serve, so it’s worth improving. It appears after the first sync following its activation.