Audiences

It shows how your clicks break down by gender, age range and device, in three charts. You can see at a glance who clicks on your ads. The data is aggregated at the account level, across all campaign types.

The breakdown follows the date range selected at the top of the app. Change the date range to look at a different period. The label under the title shows the current period.

Sometimes Google Ads doesn’t report any breakdown by gender, age or device for the period. Try widening the date range, or check back after the account’s next update. A message tells you when that’s the case.