The Zeo assistant

Zeo is your built-in Google Ads assistant: a copilot that analyzes your account, answers your questions and suggests concrete actions. It works from your account’s actual data, for the period you’re viewing.

Click “Chat with Zeo” in the sidebar, available on every page of the app. The chat opens in a large panel: type your question and press Enter to send it (Shift+Enter for a new line).

Talk to it in plain language, the way you would to a colleague: “Why did my CPA go up this week?”, “Where am I wasting budget?”, “Which keywords should I add?” If you’re not sure where to start, there are clickable suggestions too.

It analyzes your performance, spots what’s working and what’s holding you back, and suggests keywords (with real search volumes), ad headlines and descriptions, and ways to optimize your budget or structure. It can also take you straight to the right page of the app when there’s an action waiting for you.

On a campaign’s page, click the Zeo box at the top. The chat opens already focused on that campaign, with ready-made questions like “Why isn’t this campaign converting?” or “How do I scale this campaign?” Its answers then stay focused on that campaign.

Zeo analyzes the account selected at the top of the app, for exactly the period set in the date picker. If you change the account, page or period, the chat starts fresh with that new context.

Yes. Conversations are saved per account, so you can pick up where you left off. To start over, click “New conversation”: that account’s history is permanently deleted.

It depends on your plan. Individual includes a set number of messages per day, and a warning appears when you get close. Once you reach the limit, you can pick up again the next day. Business is designed for heavy use, and Agency for unlimited use.

When you open it, Zeo may share an observation if it spots something notable: a rising CPA, a drop in conversions, a campaign spending without converting, or a reminder to update your real conversions. It’s a way to point out what matters, and you can follow up with a question.