Pulzeo vs SEISO

SEISO and Pulzeo are two tools built by French Google Ads agencies, and people often ask which one to pick. The answer has less to do with price than with the job: SEISO diagnoses; Pulzeo manages. Here’s what each one does, without caricaturing either.

Updated August 3, 2026. Prices come from the vendor’s public pages as of that date. If they differ, the vendor’s page takes precedence.

In short

SEISO and Pulzeo start from the same premise and stop in different places. SEISO delivers a monthly Google Ads audit, a report of more than 50 pages covering more than 75 criteria, free and with no limit on the number of accounts, which you then apply yourself in Google Ads. Pulzeo audits your accounts too, but continuously, and goes on to day-to-day management: real-time alerts, the Zeo AI assistant and white-label client reports, from $49/month. For a one-off free diagnosis, SEISO does the job. For managing client accounts week after week and reporting back to them, that’s Pulzeo’s job. One practical note: SEISO is made by a French agency and its interface, its reports and its support are in French.

	Pulzeo	SEISO
What the tool is	Ongoing management (audit included)	Monthly audit (PDF report)
Entry price	$49/month, 14-day trial, no card	Free, then €99 excl. tax/month (Pro)
Top tier	$299/month (software, up to 30 accounts)	€599 excl. tax/month (half a day of expert time a month)
Google Ads accounts	2 to 30 depending on the plan	Unlimited, for audits only
Analysis frequency	Continuous	Monthly (daily recommendations on paid plans)
Real-time alerts	Yes	Not documented
Conversational AI assistant	Yes (Zeo)	Not documented
White-label client reports	Yes, from the Business plan ($129/month)	Not documented
Applying the recommendations	One click from Pulzeo (budget, target CPA/ROAS, pause, negatives); step-by-step instructions for the rest	Labels inside the Google Ads interface
Search terms and exclusions	Search term triage, and one view of the exclusions in place	Keywords covered by the audit; management not documented
Interface language	English and French	French
Where data is hosted	European Union (GDPR)	France (GDPR)
Origin	Google Partner Premier agency	Google Partner Premier agency

What exactly is SEISO?

SEISO is a Google Ads audit tool made by JVWEB, a French PPC agency. Launched publicly in 2018, it started as an internal tool for the agency’s own consultants before being opened up. You connect your account, and within minutes SEISO returns a report of more than 50 pages covering more than 75 criteria: channel split, brand and non-brand, search terms, audiences, impression share, Quality Score, wasted spend. The initial report covers 12 months of history, then the monthly analyses look at the last 90 days. It’s an agency audit, productized and delivered once a month.

Monthly audit or ongoing management: which do you need?

This is the real question, and it comes before price. An audit answers “is my account set up properly?” at a point in time. That’s valuable when you take over an account, want a second opinion, or take stock once a month. But a Google Ads account doesn’t go off the rails once a month: a runaway budget, a CPA doubling, a conversion that stops being recorded, those happen on a Tuesday, and they cost money every day until somebody notices. Thirty days can pass between two SEISO reports. Pulzeo is built for the weeks in between: continuous monitoring and alerts tell you when the problem starts, not once it has run its course.

What SEISO does well, and deserves credit for

Worth saying plainly: SEISO’s free plan is generous. It includes the full 12-month report, the monthly analyses, dashboard access and an unlimited number of Google Ads accounts. Few tools give that much without charging. Their privacy stance is also above average: processing happens on a server in France, and campaign data isn’t stored; only a PDF is generated. If all you need is to “have this account audited, once,” SEISO does the job. But a client account has to be managed all year, not once a month, and that’s where Pulzeo takes over, with real-time alerts and continuous monitoring.

Where Pulzeo goes further: alerts, AI assistant and client reports

Three features that matter to anyone running accounts day to day aren’t documented by SEISO. First, real-time alerts: at SEISO, the cadence is the monthly report, with daily recommendations added on the paid plans. Then the conversational AI assistant: Zeo answers questions about your own numbers, whereas a PDF, however thorough, can’t answer the questions it raises. And finally white-label client reports: your logo, sent automatically, with a share link. That’s what separates an audit tool from a working tool when the accounts belong to clients.

What does SEISO cost, and what are you actually buying?

SEISO lists a free plan, a Pro plan at €99 excluding tax (€199 including tax) a month and a Business plan at €599 excluding tax (€799 including tax) a month. The details are worth a close look. Moving to Pro mainly buys SEISO labels inside the Google Ads interface, an initial demo and email support. And Business, at €599, adds no software: it adds a dedicated expert for half a day a month. That’s a consulting service, perfectly legitimate, but it isn’t the same purchase as a software subscription. At Pulzeo, moving up a tier gets you more software: $49/month for 2 accounts, $129/month for 10 with white label, and $299/month for 30.

SEISO or Pulzeo: which one should you choose?

Go with SEISO if what you need is a diagnosis: taking over an account, getting a second opinion, checking in monthly on a portfolio you already know well. The free plan, with unlimited accounts, does that without costing you anything, and you can easily use it alongside another tool. Choose Pulzeo once the work becomes continuous: watching accounts that move every week, hearing about a problem the day it starts, asking questions of an assistant that knows your numbers, and delivering a client report under your own brand without building it by hand. For an agency or a freelancer, that’s the difference between a report you read and a tool you work in.

Common questions

What’s the difference between SEISO and Pulzeo?

SEISO is an audit tool: it delivers a monthly Google Ads report of more than 50 pages covering more than 75 criteria, whose recommendations you then apply yourself. Pulzeo is a management tool: it audits accounts too, but continuously, and adds real-time alerts, the Zeo AI assistant and white-label client reports. SEISO answers “is my account set up properly this month?”; Pulzeo answers “what do I need to do this week, and what do I show my client?”

Is SEISO really free?

Yes, and generously so. SEISO’s free plan includes the full 12-month report, the monthly analyses, dashboard access and an unlimited number of Google Ads accounts. The Pro plan (€99 excluding tax, €199 including tax per month) mainly adds SEISO labels inside the Google Ads interface, an initial demo and email support. For a one-off audit, the free version is more than enough.

How much does SEISO cost compared with Pulzeo?

SEISO offers a free plan, then Pro at €99 excluding tax (€199 including tax) a month and Business at €599 excluding tax (€799 including tax) a month. Pulzeo starts at $49/month for 2 accounts, $129/month for 10 accounts with white label, and $299/month for 30. Look at what the price buys: SEISO’s €599 Business plan adds no software; it adds a dedicated expert for half a day a month.

Does SEISO have an AI assistant or real-time alerts?

The SEISO site doesn’t document any conversational AI assistant or real-time alerting system. Their model is built on a monthly report, with daily recommendations added on the paid plans. Pulzeo has the Zeo assistant, which answers questions about your own data, and alerts triggered when performance drifts (CPA, budget, conversions).

Is SEISO available in English?

SEISO is made by JVWEB, a French agency, and its site, its reports and its support are in French. The audit itself is largely independent of the language of your campaigns, so it reads English-language accounts, but the tool and the people you talk to work in French. Pulzeo is available in English and French, and the assistant answers in the language of your interface.

Other comparisons

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